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The preparation of social responsibility report is the entry point for most enterprises to carry out social responsibility work. Statistics from different organizations show that the number of social responsibility reports issued by Chinese enterprises has an absolute advantage in global corporate social responsibility reports. However, the question remains: Does the social responsibility report be seen by anyone? What is the role of the report in the development of business operations?
Regarding the social responsibility report, the social responsibility circle has been circulating a "who wrote who sees" joke, meaning that no one but the writer himself will go to see what a company’s social responsibility report has written, and the report cannot change the public to the enterprise. The understanding, the report does not have a substantial effect on the brand building of enterprises...
Is it really? Is our speculation or reality? Has the reality changed?
In 2015, Beijing Rongzhi Corporate Social Responsibility Research Institute conducted a public questionnaire survey on the effectiveness of social responsibility report dissemination. A total of 1056 questionnaires were distributed and 500 valid questionnaires were collected. The effective recovery rate was 47.3%. The questionnaire involved whether you have heard of the CSR report and whether you have read the CSR report, etc., in order to evaluate and analyze the public's perception of social responsibility report and the dissemination effect of CSR report.
As far as the results of this survey are concerned, the situation is not as bad as imagined.
70% of respondents said they have heard of social responsibility reports. According to the survey results, 70% of the respondents said that they have heard of the social responsibility report and have a basic understanding and understanding of the social responsibility report.
From the age of the respondents, for the 26-30 age group, 78.9% of the respondents said that they have heard of the social responsibility report, and they are familiar with the social responsibility report, which is better than other age groups. Followed by the 31-35 age group, the respondents who heard about the social responsibility report accounted for 78.1% of the age group; and the 18-25 age group and the age group over 36 are familiar with the social responsibility report. Lower (50% and 57.1%).
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